Inhouse Media Oy
Kalevankatu 50 A-12
00180 Helsinki, Finland
Tel: +358 9 644 044
Fax: +358 9 644 045
rob@inhousemedia.fi

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The statistics below are calculated from the target group 18-54 year olds from the 19 cities in Finland where Inhouse Media's frames are located. The calculations are based on an advertising period of 4 weeks including all frames.

Background statistics are gathered from Statistics Finland (Population structure 1998 and 1999, Culture and the media, number four), contracted bars and from a study by Barbour and Monroe Marketing Research.

• REACH: 49%


• FREQUENCY: 7,9


• TRP (Target Rating Points): 387


• OTS (Opportunity To See): 4,6 miljoonaa


• CPT (Cost Per Thousand): 19 FIM

Other studies:

• 84% of the participants remembered a specific ad (study by Rice University)
• 98% of the participants had either a positive or neutral reaction concerning the restroom advertising (study by Arizona State University)
• More than 90% of the participants had either a positive or neutral reaction concerning the restroom advertising (study by Oulu Polytechnic School of Business Studies)
• 95% of the participants considered indoor advertising to be one of the five best advertising methods (study by Oulu Polytechnic School of Business Studies)