Inhouse Media

Awards won:

First prize, in the social campaigns-category for the year 2000, in the contest for best campaigns held by the Finnish Marketing Federation. The award went to the HIV-campaign by the Finnish Red Cross, that was advertised in Inhouse Media's frames. "A media solution that breaks the borders, that you will run into at restrooms of restaurants, really hits you in the stomach. Minimum costs gained phenominal publicity, which was the target of the campaign."
Kampanja nr. 10/2000

Bar comments:

"We are very satisfied with the quality of the frames as well as with the advertisers that Inhouse Media Oy has provided. I highly recommend Inhouse Media Oy's media project to all the bars, restaurants, night clubs and hotels that want to improve their sales."
Kari Väyrynen, Restaurant manager, restaurant Kaarle XII

Clients say:

"The responce from the market is good and we have been able to make our product known among the audience we were looking for."
Mikael Granrot, Managing director, Nordic Jet Line

"Our campaign is such a striking one, and therefore the toilet is the right place for it."
Kaisa Herlevi, PR Manager, Subtv

"The campaign suited well to the restaurant audience. We have pursued to use non-traditional media. For example outdoor advertising campaigns would have been a waste of money for our part."
Jarkko Hakala, Marketing Director, Sonera Zed

Media comments:

"Noticeability of Indoor ads is considered to be very high. The ads are on average observed 30 to 150 seconds."
Ritva Liisa Snellman, Helsingin Sanomat

"Toilet advertising is just about the only way to direct advertising to exactly either one of the two genders."
Heli Nummila, Turun Sanomat

"What else are you going to do? The restroom and reading go hand-in-hand. Even at home."
John Michalak, The Daily Tribune, USA

"An intimate moment with each contact. And where can it be more intimate than in the restroom?"
Lena Lundblom, Vision, Sweden

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